It's exactly what happened to Starbucks in the summer of 2009. Activist, Robert Greenwald, who tried to raise awareness about Starbucks policies on employee unions, spotted a perfect moment to take over Starbucks Twitter campaign.
I came across this news when I was researching for my own social media campaign and it struck me when I read about this ‘hijacking’. Maybe it will sound naïve but I didn’t think people actually do such things. I thought maybe sabotaging the campaign, but not taking control over it.
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