Child's Power - Pester Power

Targeting parents through Children

In the past marketing and PR industry tended to overlook children as a demographic audience. It is changed today as advertisers believe that young people’s spending power in the family is growing. They ‘have become the most marketed-to generation in history’, write Media Awareness Network.

Stress is contagious, but so is good mood. So take your time and Relax

Viral Campaign - Slow Down For a Moment

This campaign is just a theory. It is one of my New Media assignments. I’ve decided to prepare stress awareness campaign for the government where the target audience are working people aged 24 to 35. Below is the executive summary and rationale for the campaign as well as the viral video I prepared for it.

Executive Summary

The government has planned a social media campaign addressing stress issues caused by modern life. The campaign is using such new media tools as YouTube, Twitter, Facebook and viral videos presenting moments worth slowing down for.