Graduates and the dilemma of ‘which PR Sector’

When I started my public relations course at Uni I knew there was more to PR than just pseudo events, crisis managements and CSR. What I didn’t know was the fact that PR is a much more complicated discipline than many people think it is. It’s not only either B2B or B2C. In today’s complicated business and consumer markets it is just a natural thing that public relations, with its broad concept, has developed into many specialized areas. In fact, there are so many different sectors within the PR sector that I’m beginning to think that many fresh graduates might find them selves confused after leaving universities and entering the working life.

Why women might never run PR?

 And why they will…

For weeks now one of my PR modules have been hosting debates about contemporary issues in public relations. Today debate concerned female input into the industry.

Statistics show that today there are more women in PR than men. They outnumber male professionals significantly becoming 2/3 of the employees in the industry. However, dig these numbers deeper and you will find that though females outnumber males 60 to 40%, there are still more men who run the business. Why?

This topic isn’t new. Most people who had contact with public relations at some point of their life had probably noticed that there are mostly women who deal with most errands in the offices, who work on presentations and who organise things. Even in my PR course there are mostly women (we have only four guys).