Viral Campaign - Slow Down For a Moment
This campaign is just a theory. It is one of my New Media assignments. I’ve decided to prepare stress awareness campaign for the government where the target audience are working people aged 24 to 35. Below is the executive summary and rationale for the campaign as well as the viral video I prepared for it.
Executive Summary
The government has planned a social media campaign addressing stress issues caused by modern life. The campaign is using such new media tools as YouTube, Twitter, Facebook and viral videos presenting moments worth slowing down for.
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