How Not To Manage a Crisis

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Case study: Crisis Management of Cadbury and Odwalla 

"There are two kinds of companies: those that have had crisis, and those that will.” 

(PR Week 1999)

In this post I’m going to focus on two particular case studies of crisis management, the Cadbury’s Salmonella Scare in UK and Odwalla E.Coli outbreak in USA. These cases aren’t new anymore but they give opportunity to compare two similar situations which were approached in two very different ways. Below is a video presentation on these two cases.

But first, a little bit of basic background on crisis management (mostly for those who don’t know anything about it).