A short history of new consumer generation
Every 20 or 30 years a new consumer appears. But who is he and who created him? Well… Lets have a look at history of modern consumer.
60’s and 70’s in the Western World were significant times not only for its major musical appearances (artists of Woodstock generation) but also because of historical breaks through, and changes in the way people lived.
Over 40 years ago the world went through so called ‘flower power experience’, with rebellious young adults rejecting consumerism their parents tried to bring them up in. This rejection resulted in a worldwide ‘human transformation movement’, which had a significant impact on creation of nonconformist new consumer.
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