Things to consider when making a viral video: Jennifer Aniston and her Sex Tape

It's important for your video to turn into a virus

I came across this video about a month ago when I was researching different PR and media relations companies. Apparently some of their bloggers also explore various aspects of PR and they stumbled upon this commercial of Smart Water.

Stress is contagious, but so is good mood. So take your time and Relax

Viral Campaign - Slow Down For a Moment

This campaign is just a theory. It is one of my New Media assignments. I’ve decided to prepare stress awareness campaign for the government where the target audience are working people aged 24 to 35. Below is the executive summary and rationale for the campaign as well as the viral video I prepared for it.

Executive Summary

The government has planned a social media campaign addressing stress issues caused by modern life. The campaign is using such new media tools as YouTube, Twitter, Facebook and viral videos presenting moments worth slowing down for.