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15 April 2011

Things to consider when making a viral video: Jennifer Aniston and her Sex Tape

It's important for your video to turn into a virus

I came across this video about a month ago when I was researching different PR and media relations companies. Apparently some of their bloggers also explore various aspects of PR and they stumbled upon this commercial of Smart Water.

I’m actually reluctant to call it pure commercial. It’s probably more of a PR stunt. The video is certainly viral, and if you watch it carefully and listen to what Jenn is saying about “what’s huge on-line”, you might actually learn what makes up a successful viral video. Enjoy!

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