10 September 2011

The rise of an expert and his influence on public opinion

Science and it's influence on Us 

In my previous post I told you about trust and how important it is for different organizations to maintain it. I also mentioned that it is often common for PR specialists to use opinion of experts to support their argument and influence target audiences (we tend to look up for expert’s view if we don’t know much about a specific issue). I think I can call such practice third party technique (which isn’t limited only to use of experts, it can also include celebrities, well respected people or organizations, etc.). But let’s stick to scientists (experts) for now.