12 March 2011

Graduates and the dilemma of ‘which PR Sector’

When I started my public relations course at Uni I knew there was more to PR than just pseudo events, crisis managements and CSR. What I didn’t know was the fact that PR is a much more complicated discipline than many people think it is. It’s not only either B2B or B2C. In today’s complicated business and consumer markets it is just a natural thing that public relations, with its broad concept, has developed into many specialized areas. In fact, there are so many different sectors within the PR sector that I’m beginning to think that many fresh graduates might find them selves confused after leaving universities and entering the working life.