30 June 2011

What It Takes to Be Good At Writing Press Releases

Even after studying journalism and PR it might be challenging sometimes to apply what you know into the actual job environment. I’m sure there are many people/graduates who would agree with me on this one, and think I’m not the only one who could serve here as an example of confused and frustrated starting-up PR professional with broad knowledge and little experience. Let me tell you a PR story, it won't have a proper plot, but you might find that there is a lesson there, who knows. Here it goes.