27 May 2011

Trust and PR: How does that work

What exactly is trust? Could you define it? 

I thought so. Well, I did some research on trust in PR and this is what I came up with. It’s a small part of my research on trust. I tried to take out the most important and maybe less dull information to share with you. 

Trust is something most people can sense but have hard time to describe. “You know it when you feel it” explained ex-CEO of General Electrics, Jack Welch. Many experts claim that trust is one of the fundamental values in every relationship; whether it is between two people, between government and its public or between corporations and their stakeholders similar rules apply to all these groups while gaining and maintaining trust.