Even after studying journalism and PR it might be challenging sometimes to apply what you know into the actual job environment. I’m sure there are many people/graduates who would agree with me on this one, and think I’m not the only one who could serve here as an example of confused and frustrated starting-up PR professional with broad knowledge and little experience. Let me tell you a PR story, it won't have a proper plot, but you might find that there is a lesson there, who knows. Here it goes.